When it comes to retail, we all have the same goal in mind, to make the sale. Regardless of the type of retail business you are in, there are three sections of the store to focus on. Start with the window display, turn right to the power wall, and end with impulse purchases. These three sections play an important role in all shops and can help increase overall sales.

Window Shopping

The window display is the customer’s first impression of the store. A well done window display will help get customers into the store. Take a look at the exterior of your store. Does it represent your brand? Is it inviting? Does it showcase the items you sell?

Take a look at the example of this bridal shop window.The dresses displayed are placed with props; helping to visualize the dresses at the wedding itself. The boutique merchandiser could have put several dress forms in the window to showcase different styles. However, that approach could become overcrowded, permitting product to get lost visually.

The display chosen is beautifully executed and attracts customers to the store. It shows the branding of elegance and uniqueness. It gives the message that dresses sold here are not run of the mill, but unique to the boutique.  With this display, ladies will be drawn in to find their elegantly designed wedding dress.

Power Wall 

Studies show that most American shoppers turn right upon entering a store. While there is debate as to why they do this (could be due to driving patterns) it is a continuous pattern that we immediately turn right. Therefore, the wall to the right in a store is called the power wall. This wall is the first display your customer will see / walk towards upon entering the store.  You will want to place your best sellers, new items, or latest promotions on this wall.  

The window got the customer into the store, the power wall starts the customer’s shopping process. This wall needs to be interesting and appealing. In the example, the fixtures are placed similarly to an art gallery wall, scattered but with pattern.

The gallery layout keeps the customer interested and the eye moving from one thing to the next.  

Checkout- Impulse Buys

Last but not least, impulse purchases. Be sure to keep impulse purchases by the check out area. While these little items might get lost in the hustle and bustle of the store, they won’t get over looked while the customer is waiting in line. For example, when you go to the grocery store, you most likely weren’t going in there to get gum or a chocolate bar. But while you were waiting to check out, you saw that candy and impulsively picked it up. It’s no mistake that all grocery stores are like this. They do this because it increases sales. At this point, the customer has already committed to spending the money so what is another $5.00? Another great example of this is at cosmetic shops. They tend to put the travel size items by the checkout stand. Naturally, the consumer shuffles through the items while waiting in line. Those travel items would have been passed up if they were in the back of the store, but because they are right there, the customer grabs them and throws it in the shopping bag. While these little items might not be your highest price items, they do help to increase your overall sales. Ever dollar counts.

Hopefully these tips can help you with your store and increase your sales! If you try any of these tips, be sure to leave us a comment down below and let us know how they worked for you!

Still need help? No problem! Give our sales team a call at 770.458.7234 or visit us in store! Our experienced sales team will be sure to help you with any of your store fixture and supply needs.